What you don’t know about… Graphic Design 🎨

Photo by Alice Achterhof on Unsplash

Visual communication is effective, fast, and valuable. This much we established last week.  A fundamental component of any visual communication is design.  But what does that even mean?  Can I download some free graphics, commission, and off-the-shelf logo, and use Papyrus font for all my materials? Sure… I could… but I shouldn’t.  I sat down…

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Three things you don’t do, but keep talking about

There are good ways to talk about your business, and there are bad ways to talk about your business.  The good ways make people understand what you do and want to work with you.  The bad ways leave people confused, uninformed, or bored.  The following are three bad ways to talk about your business: while…

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The best way to build your client description

What do you want to know about your best customers?  When you are looking for your ideal customers, how do you know who to look for? Demographics are only relevant if they are relevant. And in so many cases, they are not.  What you most want to know about your best customers is not their…

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How to be the smartest person in the room

Who is the smartest person? The person who knows the most? Or the person who learns the most? Conversation  When you are trying to connect with somebody, you probably won’t pull out a PowerPoint and give them a 20-minute presentation.  You will engage in a conversation, which means more than one person speaking and some…

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Why you should have a website

Just start

I received my first garlic crusher in my later 30s. Garlic is a common ingredient in my cooking, but I could never purchase a unitasker gadget like a garlic crusher. Then I received one as a gift, proving that thoughtfulness is not about price, and not only do I crush garlic on the regular, I…

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People Are Your Growth Plan

Contrary to many headlines and Facebook posts: networking is neither dead nor useless. It probably is over-used and badly used. But it still remains an essential tool for business growth. I recently did a series of Consultant Corner videos about how to prepare and follow up for networking and meetings. Here I look at that…

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The Sales Evangelist – My Interview about LinkedIn and Process

I had the great pleasure of being interviewed for Donald Kelly’s The Sales Evangelist podcast. Donald is a sales trainer and podcaster, host of the weekly The Sales Evangelist. We met at the JMI Conference in August, where we were both presenters, and shared a fun conversation about virtual networking. Here is the episode in…

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Tactical Networking

A mid-week post for a slightly different topic. Most of what I discuss in this blog is strategic, and of course networking is no different. Let’s pause momentarily, however, and consider networking tactically. Why Network Because if people do not know you exist, then they can not hire you, promote you, refer you, or even…

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