What I do

Let’s say…

  • You have a great product or service idea you want to turn into a business. Or…
  • You have an established business,  ready to launch a new product or revenue stream. Or…
  • Your growth curve is flattening,  and you need a strategy revision…

Who are your future clients? What are their needs? What are their wants? What are the market opportunities? And how do we place your product to perfectly address all of these areas?


My Approach

When it comes to business, you are best served by a mantra of “it’s not me, it’s you”. Let’s shift the focus off of your product and on to your future clients so you can become a helpful partner and a trusted friend to them. We will build a strategy focused on growth, value, and easy accessibility by your clients. You will have a solid framework for decision making, leaving you free to adapt to new opportunities while you keep your value chain alive and effective.

My Philosophy

It’s my conviction that any particular challenge or problem must first be situated within the overall architecture and strategy of the organization. How will this decision contribute to corporate objectives and group priorities? How will this task contribute to the immediate goal? Only after answering these questions can we address the specific issue confronting us – what is my role, and how can I be effective and secure buy-in from my colleagues? What defines a successful outcome, what resources are required to achieve that outcome, and how will all those involved be motivated toward the same goal?

My Services


General Advisory

Often the hardest part of running a business is simply making the next decision. Your data tells you to go right, your instinct is urging you left, and wrong turn here risks an avalanche effect through other areas of your business.

Experience, data, gut and creativity are all part of your business assets. I will help you sift through the information and throw in a few new assumptions to make sure decisions are informed and your business is always moving forward.

With an hourly rate or monthly retainer, together we will do more than make decisions: we will find solutions

Business analysis

Strategic Planning

The three main reasons businesses fail are a lack of real market opportunity, bad cashflow management and hiring the wrong team.

All three can be avoided with adequate planning. Once your company priorities and guiding principles are established, you can build go to market plans, hiring plans and manage your financial resources in a consistent way.

I will work with you to formalise your business and strategic goals.



Your and your team have plenty of knowledge, spread throughout your business. Are you using it in an effective and structured way? Sometimes what you need is a facilitator to help your team share, examine and use all the information you have.

With a structured workshop I will help you dive into a deep understanding of your clients, how to collaborate with and support them, and how to focus your energy on what matters.

One-time, multiple events or on-going training will give you the structure and tools to run a solution-driven business.