Strategy

For Love of the Game

This weekend we will see the opening of the FIFA Women’s World Cup; that is the soccer world cup of women’s national teams. You may already be familiar with my soccer/business analogy, and how a well-run business also has a front office, a midfield, and a defense.  Women’s soccer specifically brings us another analogy about…

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Information – Knowledge – Wisdom

Information is knowing what you are. Let’s say, you’re a CPA. Saying “I’m a CPA” demonstrates that you have the correct information. Knowledge is knowing what you do. “I complete your tax return and do your monthly book keeping”. This demonstrates that you know what the information means, you know what being a CPA entails.…

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How Do You Keep Up?

“How do you remain ahead of competitors when dealing with digital challenges?” This question was presented in a small business forum, which I frequent. Things happen quickly in digital trends, customer preferences, and life in general, frankly. When a competitor seems to be making noise, the immediate reaction is often to try to one-up them.…

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Value: It’s Not About You

value proposition

Last week we looked at how price and service are intrinsically linked, because service determines value and price is the manifestation of value. Value is a key area where my business mantra applies: It’s not me, it’s you.  There are two key things to know about Value: It is subjective It is what clients buy,…

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Halt & Catch Fire – Lesson

Specifically: the first season of the show Halt & Catch Fire. Spoiler Warning: I do not mention any story or plot specifics below, but in discussing the themes a certain amount of the first season is revealed. This first season of the show is about the early development of computers, it’s about disruption in a…

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Service vs Price: Who Wins?

Where should a business strategy focus to win clients? Does better service outweigh a higher price? Or are most buying decisions ultimately a battle between pricing options? Most business owners and leaders have wondered this at some point or another; often after having lost a deal to a cheaper competitor. Slashing prices seems like such…

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Small Business Resource Audit

Running a business requires more than money and time. Every investment is a resource. Last summer I posted a short series on this blog about how to run a resource audit. For a solo-preneur or a new small business owner, there is a simple model to use to address all your key resource allocation from…

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Stop Selling

That is: if you want to grow your business. People who work with me regularly are familiar with my approach to sales, which is to refocus it on “buying”. A commercial transaction requires actions performed by another person. That is the key to a new sale: it is actually the other person performing the act…

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House of Gucci – Lesson

House of Gucci, by Sara Gay Forden, is a book telling the story of the Gucci family, brand, and business. This is neither a review nor a re-telling, there will be no spoilers here. This is a key lesson from the book. And, surprisingly, it is not specifically about the dangers of a family-run business.…

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Time To Dismantle Your Business

This has come up before on this blog: if you can cannibalize your business, you should. This is part of the promise of excellence that you make to your clients. To always be excellent, you must always be improving. Running a business tends to leave little time for strategic thinking. One key goal of this…

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