Strategy

Stop Selling

That is: if you want to grow your business. People who work with me regularly are familiar with my approach to sales, which is to refocus it on “buying”. A commercial transaction requires actions performed by another person. That is the key to a new sale: it is actually the other person performing the act…

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House of Gucci – Lesson

House of Gucci, by Sara Gay Forden, is a book telling the story of the Gucci family, brand, and business. This is neither a review nor a re-telling, there will be no spoilers here. This is a key lesson from the book. And, surprisingly, it is not specifically about the dangers of a family-run business.…

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Time To Dismantle Your Business

This has come up before on this blog: if you can cannibalize your business, you should. This is part of the promise of excellence that you make to your clients. To always be excellent, you must always be improving. Running a business tends to leave little time for strategic thinking. One key goal of this…

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Make It Easy To Buy From You

You’ve been reading this blog for a while, and have by now determined your market position and messaging. People know who you are, and they know both what you do and what’s in it for them. Now what? Do these people know what to do next? Do they know how to hire you? If you…

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Instinct or Impulse?

Who do you trust when making quick decisions? Is your instinct always reliable? As a matter of fact, we think it is.  The difficulty comes in determining if what you are following is your instinct, or actually your impulse. Is your decision based on your gut, or based on your gluttony? How do you tell…

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Quality – What’s In A Word

You see it all the time: a website, a brochure, a speaker, promising that their company’s number one mission is to provide “Quality” of product or service. And I have to ask: what is the alternative? If the best you can promise is quality, you have not given enough thought to what makes you good…

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Inside Your Comfort Zone

Have respect for the comfort zone. Last week I wrote about working outside your comfort zone – addressing the instruction we are given every day by friends, gurus, and social media memes. You will note that my suggestion is to always take a step outside this defined “comfort zone”. In other words: you’re not leaving…

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Outside Your Comfort Zone

This expression risks going the way of Thinking Outside The Box: a bit of sound advice whose overuse has made it virtually meaningless.  But it really is sound advice, so let’s take a moment for a closer look at how understanding the limits of your comfort zone – and then moving beyond them – will…

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Who Owns Your Time?

Have you ever tried tracking your time at work? How much visibility do have over how your hours are spent? Before you answer, consider this scenario: you take your can in to the mechanic’s. You explain what is happening – a strange noise, a tug to the left – and the mechanic says “I understand,…

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Five Competitive Forces

Last week I promised more information about the various competitive forces a business faces. In past posts we have tackled the categories of direct competition. This makes up just one of Porter’s Five Forces. What is the Five Forces model Michael Porter developed his “Five Forces of Competitive Position Analysis” in 1979, creating some timeless…

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