Skip to content

Strategy

Be The Best Option – A Case Study

People have options. The content in this blog is about finding ways to always be the best option.  To be the best option, you must be targeting the right clients and then solving their particular problems.  I saw this happen recently with a CPA firm.  The problem They were serving anyone.  Everybody needs to file…

Read More

Learn from Lessons Learned

 It is said that the more you learn, the less you know.  What is really happening is that the more we learn, the more we realize we have to learn.  Which is why every major project, initiative, client, and more deserves to end with a “Lessons Learned” review.  What Lessons Learned are not A list…

Read More

Make Change Easy

I was once talking to a friend who worked in a major investment bank and I mentioned that I had just had a lunch meeting with their Head of Change Management. She thought for a second, and then shook her head and said “we don’t have that position”. (To this day I don’t know why…

Read More

Choose your Clients

Your Ideal Client – as we determined in last week’s post – needs exactly the solution you provide. (Their need matches your service).  That post covers half of the matter… ok, maybe ¾ of it… the point is: it focuses only on the client.  But let’s face it: you have to serve the client. You…

Read More

Your Ideal Client

Might have red hair, or be a company with fifty employees, or drive a Honda. Your ideal client might have a certain job title, be in a particular marital status, have a particular responsibility. Different companies and products will have different essentials to describe their ideal clients. Each list of “must-haves” and “nice-to-haves” will be…

Read More

What Delegation Is

It’s time to delegate work. Accept that not everything in your business can be run, managed, and executed by a single person. Whether you hire employees, outsource everything to agencies, or do a bit of both: delegation is a requirement. But wait: delegation is not about creating a list of tasks and handing that list…

Read More

The Best Way To Buy Software

Is to do it last. This post remains relevant to my usual themes, if the subject is more tactical than usual. We all need software tools to run our business, and our choices here can impact business in a good or bad way. The latter happens when the software choice is made first, and business…

Read More

Write Your Business Plan

Because writing the Business Plan is the most important part of it all. Following on last week’s discussion about what investors want to see and why they would give you their money: to pitch an investor you would write a business plan. If you are not pitching investors … write it anyway. Write it for…

Read More

How To Attract Investors To Your Ideas

In all the forums and advice groups in which I participate, this question (and its many variations) is a common one. Not all businesses look for investors, but the answer to this question serves business owners in general planning as well, so it is always worth addressing. Indeed collecting the information you may need to…

Read More

Objections Make Good Questions

I have said it before and will say it again: Objections, in sales, are an opportunity for a conversation. When a prospect raises an objection, she is telling you something about what she needs. And that is an opportunity to ask more questions and continue the conversation. The Objection Conversation In a previous post I…

Read More