Buzzwords

Startup vs. Small Business

This differentiation has come up several times recently, and it is worth highlighting they key difference between a Startup, and an actual Small Business. Startups are about acceleration. The priority is rapid growth in terms of market share, recognition, and customer loyalty, before your competition really know what is happening. These factors are more important…

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Professional Patois – Next Generation

A return to the Professional Patois series examining popular buzzwords brings us to address the term: Next Generation New. Improved. This 2010s version of calling something “2.0”. Actual Meaning And, of course, that is the actual meaning. The problem arises with the term’s over-use. Suddenly everything is “next generation”, sometimes when what it really is…

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Professional Patois – B2B/B2C

This week’s Professional Patois is once again slightly different: I do not so much wish to explore the wrong use and available alternatives of an expression, but rather talk a little bit about its definition. B2B and B2C Business to Business and Business to Consumer. These describe the direction of a company, more specifically the…

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Professional Patois – See The Big Picture

See The Big Picture I am almost cheating this week, as I don’t intend to correct the semantic use of the expression, rather the application of it in the workplace. As we all know, to see the big picture in business means to see all the connected dots and to understand actions and reactions that…

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Professional Patois – Close Of Play

Close of Play Five Thirty. Or Six or whatever time is considered the end of the working day in your office. Unless your place of work clocks you and your colleagues out at the same time every day, then it is hard to know the exact time intended. And also note the “play” part: then…

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Professional Patois – Touch Base Offline

I examined the use and meaning of “Touch Base” in my previous Professional Patois post. It is, of course, common to have meetings electronically and as a consequence, to touch base offline has come to mean a short follow up meeting, in person, usually between just two (or a smaller group of) the participants. The…

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Professional Patois – Touch Base

To Touch Base “I will be in touch”. With an implication of “briefly”. It is a way to say that I will be contacting you, with nothing to urgent or in any case only for a quick moment. Actual Meaning A simple one for my American readers: the expression comes from baseball, where the action…

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Professional Patois – Synergy

Synergy In the business world, Synergy is used most often referring to people or projects: two (or more) people working together or two (or more) projects whose joint efforts are related. It refers to an interaction whose efforts will result in a mutual benefit. Actual Meaning This is one of the most strongly disliked buzzwords,…

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Professional Patois – Disruptive

Before I get started on this, it is important to know two things: Your product is probably not disruptive, and That is ok. Even a good thing. Disruptive Everybody wants to be disruptive. In part because everybody thinks that everybody else is disruptive. People have come to use the term to mean new, innovative, and…

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Professional Patois – On My Radar

On My Radar A casual way of saying “I am aware of this”. Often used as a quick response to tell somebody that you have not yet dealt with a situation or instruction, but are aware that you have to deal with it. Actual Meaning When something is on a radar screen, it means that…

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