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Every small business needs management consulting.  But not every small business is a good fit for my management consulting. Much like not every animal with four legs is a cat.  Many small businesses worry about being too specific – too niche – in their market, for fear of losing business to competitors.  To quote the…

Every Tuesday, Tuesday On Your Business gives you ways to spend thirty minutes working on your business instead of in it. Step away from the day-to-day tasks of your work and spend time planning for the future, solving problems, and innovating. Starting today, I’m adding a weekly exercise to these posts and emails. For those…

Your business does not exist in isolation.  You now know some of the most common service providers you’ll work with in your business. Most importantly, you know that working with any service provider always comes down to one thing: That one thing.  Know one thing Your business service provider wants to know one thing: what…

“How do I know what my employees are doing all day?” Step 1: good KPIs. Instead of tracking their desk time, track their results. But productivity isn’t the only consideration here.  Employee engagement and happiness can be reflected in how they spend their time at work. I spoke to Tess Gamble, founder of the concierge…

“Everybody who comes to a website has a task.” Wise words from Jason Wade, founder of Sitetrustee, offering website management. A business website isn’t for leisurely browsing. Business websites are designed to help people accomplish something. It is your job to make that accomplishment easy.  What is a website about  Every website is about that…

Marketing can feel like a guessing game, a mixture of magic and luck. But that feeling is wrong.  When done right, marketing is highly planned and equally measurable.  Marketing is data To learn more I spoke to Marc Apple, founder of the digital marketing agency Forward Push.  Marketing is all about tracking data. But which…