Posts by Rebecca
Speak Like a Pro: Turn Technical Jargon into Tangible Benefits 🛠️ (4/5)
You can make a client’s life better, you can make a client’s business better, but don’t forget to also make their work better. Use your technical skills to ease their day-to-day efforts. It’s how you solve problems they can’t solve themselves. These are your technical benefits. Technical benefits It’s all about how you’re different from…
Read MoreYou’ve got the brains, I’ve got the tools: let’s make lots of money 🤑 (3/5)
(Here’s hoping you read that with the Pet Shop Boys tune in your head) Businesses have to make money. But not for the sake of making money. It’s money that makes a business survive, grow, and develop. The article we are referencing lists two money-related benefits you must offer: Other benefits can’t happen without these…
Read MoreGive the people what they want: the power of personal benefits 🎁 (2/5)
Humans are rational beings. But not too much. Around 95% of our buying decisions happen in the subconscious mind, not the conscious, logical mind, according to Harvard professor Gerald Zaltman. There is a scientific reason: our subconscious mind can process volumes more data than our conscious mind, so while we think we are considering 3-4…
Read MoreWhy it’s all about the benefits: features work, benefits sell ❗️(1/5)
Nobody has ever bought a Coca-Cola because it is carbonated, dark, sweet, liquid, made from a mix of flavors, has a red and white logo, or is sold in over 200 countries. People buy Coca-Cola because it is refreshing, tasty, and has a popular or nostalgic appeal. People buy Coca-Cola because of its benefits. And…
Read MoreThe magic happens inside the box: innovate to grow your business 🔄(6/6)
Innovation. The magic, as we have seen, happens inside the box. Innovation works best when it uses tools already available, allowing adaptation and evolution over time. Just like Shakespeare changed existing words to create new ones, let your business change existing ideas to create new success. Innovation is internal Your employees are your greatest innovation…
Read MoreThe formula for creative employees: Set them free ⏯️ (5/6)
The wrong formula: work – eat – sleep – repeat. The right formula: work – play – entertain – learn – eat – sleep – repeat and not in this order. As explained by Leah Marone, mental wellness consultant and psychotherapist: Taking time away from work does not just serve as a reset, it also…
Read MoreAre you building a culture of innovation in the workplace? 🔣(4/6)
I want all my clients to be great managers. All my clients want to be great managers. And that means that they know the difference between managing and micromanaging. In short: It’s not about being hands-off, but rather finding that sweet spot where your team feels supported, yet challenged to push the boundaries. The boundaries…
Read More5 Easy Peasy Ways to Let Your Clients Teach You Something New ↔️ (3/6)
There is another important way to keep your business innovative. It is a single, simple thing to keep in mind. And it is not about you at all. It is: always be looking for ways to make your clients’ lives easier. Simple, yes, but not always easy. Here are a few tricks you can use…
Read MoreChange, but for the Better: 3 easy ways to Give Your People Direction ↔️ (2/6)
You’ve got a mission statement, and you’re telling your people to innovate. Great. Your work here is done. Or is it? It’s not. You have to do more than just tell them. You have to give them the tools, the feedback, and importantly: the ideas. Here are three ways to do that. Future skills What…
Read MoreFinding the Force: Continuous Improvement and Meeting Goals 🆕 (1/6)
A critical part of business planning is preparing for things to change. The better you can control that change, the easier it will be. How do you control change? Use a mission statement. It’s easy to innovate with a great mission statement. Stay on mission A good mission statement guides your employees. It guides their…
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