Posts by Rebecca

Small Business Resource Audit

Running a business requires more than money and time. Every investment is a resource. Last summer I posted a short series on this blog about how to run a resource audit. For a solo-preneur or a new small business owner, there is a simple model to use to address all your key resource allocation from…

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Stop Selling

That is: if you want to grow your business. People who work with me regularly are familiar with my approach to sales, which is to refocus it on “buying”. A commercial transaction requires actions performed by another person. That is the key to a new sale: it is actually the other person performing the act…

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House of Gucci – Lesson

House of Gucci, by Sara Gay Forden, is a book telling the story of the Gucci family, brand, and business. This is neither a review nor a re-telling, there will be no spoilers here. This is a key lesson from the book. And, surprisingly, it is not specifically about the dangers of a family-run business.…

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Time To Dismantle Your Business

This has come up before on this blog: if you can cannibalize your business, you should. This is part of the promise of excellence that you make to your clients. To always be excellent, you must always be improving. Running a business tends to leave little time for strategic thinking. One key goal of this…

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Make It Easy To Buy From You

You’ve been reading this blog for a while, and have by now determined your market position and messaging. People know who you are, and they know both what you do and what’s in it for them. Now what? Do these people know what to do next? Do they know how to hire you? If you…

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Instinct or Impulse?

Who do you trust when making quick decisions? Is your instinct always reliable? As a matter of fact, we think it is.  The difficulty comes in determining if what you are following is your instinct, or actually your impulse. Is your decision based on your gut, or based on your gluttony? How do you tell…

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