Posts by Rebecca

Consultant Corner – Have The Last Word

When in doubt, have the last word. Show enthusiasm, show interest, and remove the doubt Close the conversation with clarity. And see the comments for the ensuing conversation. Are you starting your business as a freelance consultant? Check out my Udemy course for a step by step guide to launch: https://www.udemy.com/how-to-start-a-…

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Value: It’s Not About You

value proposition

Last week we looked at how price and service are intrinsically linked, because service determines value and price is the manifestation of value. Value is a key area where my business mantra applies: It’s not me, it’s you.  There are two key things to know about Value: It is subjective It is what clients buy,…

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Consultant Corner – Introduce Yourself

Don’t be that guy… handing out cards and selling insurance. How to introduce yourself for maximum effect. Are you ready to launch your freelance consulting business? See my course for your step by step guide to launch. https://www.udemy.com/how-to-start-a-…

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Halt & Catch Fire – Lesson

Specifically: the first season of the show Halt & Catch Fire. Spoiler Warning: I do not mention any story or plot specifics below, but in discussing the themes a certain amount of the first season is revealed. This first season of the show is about the early development of computers, it’s about disruption in a…

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Service vs Price: Who Wins?

Where should a business strategy focus to win clients? Does better service outweigh a higher price? Or are most buying decisions ultimately a battle between pricing options? Most business owners and leaders have wondered this at some point or another; often after having lost a deal to a cheaper competitor. Slashing prices seems like such…

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Small Business Resource Audit

Running a business requires more than money and time. Every investment is a resource. Last summer I posted a short series on this blog about how to run a resource audit. For a solo-preneur or a new small business owner, there is a simple model to use to address all your key resource allocation from…

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Stop Selling

That is: if you want to grow your business. People who work with me regularly are familiar with my approach to sales, which is to refocus it on “buying”. A commercial transaction requires actions performed by another person. That is the key to a new sale: it is actually the other person performing the act…

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House of Gucci – Lesson

House of Gucci, by Sara Gay Forden, is a book telling the story of the Gucci family, brand, and business. This is neither a review nor a re-telling, there will be no spoilers here. This is a key lesson from the book. And, surprisingly, it is not specifically about the dangers of a family-run business.…

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Time To Dismantle Your Business

This has come up before on this blog: if you can cannibalize your business, you should. This is part of the promise of excellence that you make to your clients. To always be excellent, you must always be improving. Running a business tends to leave little time for strategic thinking. One key goal of this…

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