Posts by Rebecca

My Udemy Courses

That’s right: I also have several online courses available for purchase on the Udemy platform. See below for a description of the current selection, and subscribe to my newsletter to be alerted when I add new courses. Effective Decision Making in Business How to Be a Successful Freelance Consultant Master your Meetings See all my…

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Make Money or Raise Money

I recently had occasion to revive this Gary Vaynerchuk classic quote: Make Money: Don’t Raise Money As business mantras go, this one is pretty powerful. In this case Gary Vee has two main points in mind: the importance of sales capabilities, and the sustainability of the VC culture (which he questions). There is a more…

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Don’t Forget the Midfield

Goals get people on their feet. At each goal the stadium erupts, lights and music join the cheer, and excitement is at a ten. But what makes the game great is what happens in the midfield. A soccer field is a lot of space to cover. Getting the ball into the opposing teams box takes…

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How I Work – Services

Ask 12 Italian grandmothers for their tomato sauce recipe, and you will get thirteen different answers. They will all use tomatoes, olive oil, basil… but the quantities will vary, as will the one special ingredient everyone has. Every business has to have a product, clients, good people, but the specific recipe is unique to each…

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How do you differentiate yourself from your peers?

Unique Value Proposition

A fairly common question. And an important one. I answered this on an online forum recently, and it is worth sharing those thoughts here. As with much of what I say: start by being deliberate about who you are, what you do, and how you do it. The Answer Start by asking yourself: What do…

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The System is the Solution

Another view on last week’s message: that good process is what makes your business unique and successful. You may have heard this expression before, it was the old AT&T business slogan: The System is the Solution Once again: the words used, matter. The solution is the product Regular readers of this blog will have heard…

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Business Orchestration

If you haven’t orchestrated it, you don’t own it. As written in The E-Myth, by Michael E. Gerber. I read this book at the perfect time, when I was struggling to express the importance of systems in my business. As I rolled out a new right way/wrong way to operate, this line helped me explain…

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