Posts by Rebecca

Business Values: Management Starts Before You Hire

It is the eternal dilemma of the manager or business owner: how to manage people with inspiration, leadership, and motivation, still maintaining a results-driven approach? Of course you want to nurture your team, let people develop their strengths, create a job they will enjoy, and more. But not to the detriment of meeting targets. How…

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Educational Sales

“What should I do with this email list?” Not an uncommon question, and there are numerous strategies and tactics you can employ to make the most of your email list. But before you design your cadence, you must determine your governing strategy, which is more about your business than it is about your email list.…

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Innovate Always

It is a growing trend to see businesses allocate specific time to strategy and innovation. And that’s a good thing. But it shouldn’t stop there. Innovation will be effective if it is based on the correct information. That information gathering should be happening continuously. Here are two ways you can build innovative thinking into your…

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Educational Sales – the What

Last week we took a close look at enterprise sales and the various level of customers within each client organization.  This led us to Educational Sales. But what is educational sales? And how do you do it? Why educational sales B2B sales will always be decision by committee. And not all people involved in the…

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Business Launch and Marketing Masterclass 2.0

On October 12th I am co-hosting a one day conference at Cobb Galleria  Imagine your perfect day at work. You have the freedom to work when and how you choose, your business has a steady stream of clients coming in and you have a community of like-minded Atlanta business owners on hand to support you. …

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B2B Sales – Selling to Enterprise

A recent project I had included writing a sales strategy for a company that sold an outsourced business service to larger business clients. In other words: B2B service sales. The trick was: their target clients were companies who did not currently have this function in house. Hence their need to buy an outsourced solution. Many…

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Passion Needs Action

It is helpful, every now and then, to get a little bit philosophical. Last week’s look at passion was a chance to remind yourself that working through the challenges and successes of running a business is part of the fun. Or “fun”. It does not, however, stop there. Passion, to have impact, requires action. And…

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For Love of the Game

This weekend we will see the opening of the FIFA Women’s World Cup; that is the soccer world cup of women’s national teams. You may already be familiar with my soccer/business analogy, and how a well-run business also has a front office, a midfield, and a defense.  Women’s soccer specifically brings us another analogy about…

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