Posts by Rebecca

Choose your Clients

Your Ideal Client – as we determined in last week’s post – needs exactly the solution you provide. (Their need matches your service).  That post covers half of the matter… ok, maybe ¾ of it… the point is: it focuses only on the client.  But let’s face it: you have to serve the client. You…

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Speaking: ProWIN Success Bootcamp

On October 18th, 3 – 6 PM, I will be a speaker and facilitator at the ProWin Success Bootcamp. Join us to hear me instruct on how to operate in your customer context. We will perform an exercise in the room that will give you a new view on what you sell and why. See…

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Your Ideal Client

Might have red hair, or be a company with fifty employees, or drive a Honda. Your ideal client might have a certain job title, be in a particular marital status, have a particular responsibility. Different companies and products will have different essentials to describe their ideal clients. Each list of “must-haves” and “nice-to-haves” will be…

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Consultant Corner – Not an elevator pitch

I received a question on my previous 4 videos: have we been constructing an elevator pitch? Well, not quite… but also yes… watch on to find out. ✅ Skillshare user? Check out my latest course: Decision Making – A Framework For Your Business 

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What Delegation Is

It’s time to delegate work. Accept that not everything in your business can be run, managed, and executed by a single person. Whether you hire employees, outsource everything to agencies, or do a bit of both: delegation is a requirement. But wait: delegation is not about creating a list of tasks and handing that list…

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The Best Way To Buy Software

Is to do it last. This post remains relevant to my usual themes, if the subject is more tactical than usual. We all need software tools to run our business, and our choices here can impact business in a good or bad way. The latter happens when the software choice is made first, and business…

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Consultant Corner – Who is your best client

Consider this video part four – see the previous three weeks’ videos for the rest. Now you know what to say to sell your service. The question remains: to whom??   See all my online courses here: http://bit.ly/udemyRGB

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Write Your Business Plan

Because writing the Business Plan is the most important part of it all. Following on last week’s discussion about what investors want to see and why they would give you their money: to pitch an investor you would write a business plan. If you are not pitching investors … write it anyway. Write it for…

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How To Attract Investors To Your Ideas

In all the forums and advice groups in which I participate, this question (and its many variations) is a common one. Not all businesses look for investors, but the answer to this question serves business owners in general planning as well, so it is always worth addressing. Indeed collecting the information you may need to…

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