Posts by Rebecca

Understand these Three People to Launch Your Business

Originally posted on LinkedIn.  Whether you have new business, or are facing a moment of change or growth in your existing business, a correct understanding of these three people will almost guarantee business success. What three people? There is You There is your Client And then there is who you are, to your client Allow…

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New Year’s Habits

New year’s resolutions are list items we can start to forget by about mid-February. New year’s goals are targets we can miss and return to for the first six months of the year. New year’s habits, however, are a structured approach to building lasting change. It’s about change The point of these resolutions is to…

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Hiring for Competence

Knowing the key competencies required to work in your company is a foundational element of hiring the right people. In a post entitled Hire Wisely, we looked at the differentiating between what can be taught on the job and what the candidate has to bring with him or her already. Much of the latter comes…

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Professional Patois – B2B/B2C

This week’s Professional Patois is once again slightly different: I do not so much wish to explore the wrong use and available alternatives of an expression, but rather talk a little bit about its definition. B2B and B2C Business to Business and Business to Consumer. These describe the direction of a company, more specifically the…

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Training versus Coaching

Training and Coaching are two words often used interchangeably. Most companies have some form of training, and a consequence of the confusion between these two terms, is that they do not also add a form of coaching, thinking it is all already done. Let’s start with definitions. What is the difference? Training is, in essence,…

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Professional Patois – See The Big Picture

See The Big Picture I am almost cheating this week, as I don’t intend to correct the semantic use of the expression, rather the application of it in the workplace. As we all know, to see the big picture in business means to see all the connected dots and to understand actions and reactions that…

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Business Launch and Branding Masterclass

Mark your calendars, book your tickets and on the 25th of January, 2018, come to Cobb Galleria to join Ires Alliston and me in our Strategic Business Launch and Branding Masterclass. We will spend a productive morning discussing the key elements to defining your value proposition, how to tackle the market for your new business…

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Buying Triggers

Have you every asked yourself why your new clients buy from you? I don’t mean from you specifically, I mean what has prompted them to buy at all? In almost all cases, buying something is a burden. It is an interruption of one’s productivity, work or leisure time. Before a prospect even has a chance…

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